Wilton

@wiltonUSAnalyzed

Open on YouTube

Audience and activity

Subscribers917K

Views per video5.0Kmedian of the last 30

Views per subscriber0.01how many actually watch

Comments per video6median

Uploads per month1.2

Last upload3mo ago2026-07-11

Total views159M

Total videos911

Long-form / Shorts0% / 91%

Counts come from the YouTube Data API and are refreshed regularly; medians are computed from the channel's last 30 videos.

What Wilton makes

Topics baking, cake decorating, cookies, family baking, desserts

Want to decorate with buttercream frosting, royal icing, or fondant? Wishing you can whip up delicious brownies, creative cakes, or great-looking cupcakes? Wilton can show you how! For 97 years, we’ve been champions of adding sparkle and fun to any occasion. From an extensive array of baking and decorating products to skill-building classes, it’s our treat to help you create sweeter moments. Subscribe to see what we’re baking up in our kitchen!

Features other people

Recent videos

Title	Published	Views	Length
How to Decorate Easy Halloween Cupcakes 👻🎃🕷️🕸️Short	2026-09-28	28.5K	1 min
How to Decorate Halloween Cupcakes: 4 Beginner Friendly Buttercream IdeasShort	2026-09-28	1.4K	1 min
How to Make Candy Melts Leaf Cupcake ToppersShort	2026-09-24	2.3K	0 min
How to Make Halloween Raspberry Chocolate Caramel Cookie BarsShort	2026-09-22	39.6K	0 min
Leftover Candy Recipe: Halloween Raspberry Chocolate Caramel Cookie BarsShort	2026-09-22	2.4K	1 min
How to Bake a Pumpkin Spice Cream Cheese Loaf Cake (with a Cream Cheese Ripple)Short	2026-09-14	29.3K	1 min
Recipe: Fall Pumpkin Loaf Cake with a Cream Cheese RippleShort	2026-09-14	2.9K	1 min
Sweet and Savory Meatball Bites Game Day RecipeShort	2026-09-09	4.9K	0 min
Sweet and Savory Meatball Cups (Big Batch Recipe for a Game Day Crowd)Short	2026-09-09	1.8K	1 min
Wilton's Ready-to-Use Coloured Decorating Icing Now Available in CanadaShort	2026-09-02	2.7K	1 min