Shasta Nelson

What Shasta Nelson makes

Topics friendship, relationships, loneliness, belonging, self-improvement

I’m Shasta Nelson, a Friendship Expert who’s spent 15+ years studying why some relationships thrive and others quietly fade — and turning that research into practices anyone can actually use. On this channel, you’ll find real talk on building deeper friendships, navigating loneliness, and creating the kind of belonging most of us want but were never taught how to build. I’m also a keynote speaker and the author of three books, including The Business of Friendship: Making the Most of the Relationships Where We Spend Most of Our Time. My research has shaped how organizations like Google, LinkedIn, and Walmart build trust and connection at work, and I’ve been featured in the New York Times, TIME, and Harvard Business Review, and on the Today Show — plus two TEDx talks. New videos regularly — subscribe if you’re working on your own friendships, or just curious about the science behind them.

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