jaiwaetfordauVEVO

What jaiwaetfordauVEVO makes

Topics music, pop, r&b, artist, performance

Music is about growth. No one knows this better than Jai Waetford, the 22-year-old Sydney artist whose genre-blending mix of pop and alt-R&B is already drawing comparisons to The Weeknd. Despite a seemly fortunate path – Jai achieved national fame, released two EPs, toured with the likes of Selena Gomez, Dennis Lloyd and Little Mix. Jai wasn’t handed success. Raw talent got him noticed, but it’s hard work, humility and a commitment to evolving that have earned his longevity. Though an industry veteran at 22, he exudes the enthusiasm and hunger of an artist just starting out. “To be able to think that every day I go into a studio could be the day that changes my life – that’s wild. It’s exciting to go from literally nothing to a full production with a story, narrative and lyrics and then be able to perform that”. Off the back of almost 2 years away from the music scene, Jai is re-emerging with a vision, a humbleness, but a drive that has taken his artistry to a whole new level.

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