Hard Jewelry

@hardjewelryUShost: Will VelazquezAnalyzed

Open on YouTube

Audience and activity

Subscribers35.5K

Views per video2.5Kmedian of the last 30

Views per subscriber0.07how many actually watch

Comments per video32median

Uploads per month—

Last upload11d ago2026-09-27

Total views30M

Total videos1.2K

Long-form / Shorts1% / 91%

Counts come from the YouTube Data API and are refreshed regularly; medians are computed from the channel's last 30 videos.

What Hard Jewelry makes

Topics jewelry, small-business, design, entrepreneurship, behind-the-scenes

Real Jewelry for Real People 💯 Hard Jewelry is a founder-led rebellion against SOFT JEWELRY 🤮 (overpriced, generic jewelry that doesn’t last). Founded by Will Velazquez in 2017, HJ has shipped 1,000,000+ orders, and we’re still building it alongside the community it was made for. This channel documents everything: original jewelry design, factory trips, drops, pop-ups, wins, failures, and the behind-the-scenes chaos of building Hard Jewelry. Stainless steel + .925 sterling silver. Original designs. Made for people who want to feel more like themselves. Welcome to the HJ Family 🖤

Features other people

Recent videos

Title	Published	Views	Length
We made these from real crystals. that was the problem 😔💔Short	2026-10-06	144	1 min
Check your septum for this before you buy 🧐Short	2026-10-06	388	1 min
A supporter made this and it's actually peak 😭🔥Short	2026-10-06	3.1K	0 min
ngl my designer prolly tired of me after this one 🫩Short	2026-10-05	3.1K	1 min
This might be the coolest thing I've seen in a while 😳🔥Short	2026-10-05	4.2K	0 min
This dog tag looks simple. it was not 😳Short	2026-10-04	18.7K	0 min
Your dog deserves better than that boring collar 😔Short	2026-10-04	10.7K	0 min
The story behind our armor rings is honestly tragic 😔💔🥀Short	2026-10-04	67.0K	0 min
Any HJ ring is a promise ring tbh 😭Short	2026-10-04	2.8K	1 min
But I’m curious… What do you think? 🤔Short	2026-10-04	25.1K	0 min