Design Theory

@design.theoryUShost: John MaurielloAnalyzed

designculturebrandingcreativityindustrial-design
Open on YouTube

Audience and activity

Subscribers801K
Views per video839Kmedian of the last 30
Views per subscriber1.05how many actually watch
Comments per video2.7Kmedian
Uploads per month0.6
Last upload26d ago2026-09-10
Total views39M
Total videos136
Long-form / Shorts47% / 50%

Counts come from the YouTube Data API and are refreshed regularly; medians are computed from the channel's last 30 videos.

What Design Theory makes

Topics design, culture, branding, creativity, industrial-design

Design Theory explores how design shapes our culture and our behaviors. Design Theory is run by John Mauriello. He is a creative director, industrial designer, and a former Adjunct Professor at California College of the Arts. He has done design work for some of the biggest brands in the world.

Features other people

Recent videos

TitlePublishedViewsLength
Why Nothing Looks Cool Anymore2026-09-101.6M35 min
Authority Figures and SmokingShort2026-08-2712.6K1 min
Scarcity and CarsShort2026-08-2613.3K1 min
Authority FiguresShort2026-08-2613.4K1 min
Nike KaepernickShort2026-08-247.8K1 min
How Brands Create MeaningShort2026-08-239.1K1 min
Celebrity Social ProofShort2026-08-2211.1K1 min
Cult CompaniesShort2026-08-2149.3K1 min
Design ManipulationShort2026-08-208.2K1 min
“Most Popular” Social Proof ExampleShort2026-08-1824.3K1 min

Contact Design Theory

Email none found in the channel description

YouTube youtube.com/@design.theory

Contacts come only from what the channel publishes — its description and linked website.

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